Abstract
The lack of the students ' interest and attention toward the local wisdom values of the local culture is this research background. The phenomena are due to the absence of interactive media to strengthen character education based on local wisdom in school. The purpose of this research is to create an interactive media based on local wisdom values with the implementation of the iconic card to strengthen the local wisdom values of Malay culture which is useful to build students’ character education. The research used a qualitative descriptive method with social anthropolinguistics approach. The subject of this research was students of Nurul Hasanah Senior High School, Medan. The data were collected through field observation, interview, and documentation. The results showed that the iconic card might be used as a media to teach Malay wisdom values with the use of the Pak Belalang icon and Malay pantun. Pantun in this research has local wisdom values of Malay culture such as moral, ethical and norm values. Therefore, it can be concluded that the iconic card can be used as media in strengthening the local wisdom values of Malay culture that useful for students' character education.
Highlights
At present, Indonesian community is being stirred up by various problems related to violence committed by some students in various regions
The material from local knowledge can be used as learning materials for cultural contextual character education as a solution to face the challenges of globalization (Komara, 2018)
Education in Indonesia creates the advantage of character education in the culture of local knowledge in facing globalization
Summary
Indonesian community is being stirred up by various problems related to violence committed by some students in various regions. One example of the recent violence is a case of violence between students around Taman Ahmad Yani, Medan. This phenomenon is due to the lack of character education in schools, since school is a stakeholder to teach and strengthen the values of character education of students in creating the quality of human resources (Rosala, 2017). Strengthening character education through local wisdom values needs to be done by stakeholders in schools, so that students increasingly recognize the nation's culture while loving cultural diversity (Rasid, 2014). Through character education based on local wisdom creates intellectually intelligent human resources but is able to produce individuals who possess cultural intelligence who hold fast to national identity (Juliana, Fatimah, 2018)
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