Abstract
Purpose: This study aims to determine and analyse the implementation of halal product guarantees in E-Commerce in Indonesia by including halal product information to protect consumers. Theoretical framework: The theories that build this study are consumers protection on e-commerce product, utilitiarisme and economic analisys of law to make efficiency. Design/methodology/approach: This research Using qualitative research methods and normative juridical research will obtain results that implementing halal product guarantees in E-Commerce in Indonesia has yet to run optimally. Findings: The results show that Many business actors in E-Commerce still do not include halal information on their products. In addition, the E-Commerce platform has not yet implemented the halal product search feature. Research, Practical & Social implications: Many business actors in E-Commerce still need to include halal information on their products. In addition, the E-Commerce platform still needs to implement the halal product search feature. Originality/value: The value of the study is focus on consumer protection by implementing halal product guarantees in Indonesia on e-commerce product.
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