Abstract
This paper empirically tests the relationship between EVA assessment and enterprise innovation by using fixed effect model and based on the data of listed companies of central enterprises from 2007 to 2013. It is found that EVA can promote the innovation of enterprises, and can improve the level of innovation input and output. Further research shows that managers' risk preference has a more significant impact on enterprise innovation investment. When the manager's risk preference is higher, the promotion effect on enterprise innovation investment is more significant, but the manager's risk preference does not directly have a significant impact on the level of enterprise innovation. This paper enriches the relevant research on the economic consequences of the implementation of EVA assessment and provides some enlightenment for the design of EVA assessment indicators.
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