Abstract

In carrying out business, of course business ethics is very necessary in order to achieve predetermined business goals. Business activities that are based on ethics are businesses that are carried out based on good methods and ways of thinking that are in accordance with the logic and aesthetics that develop in society. Business ethics are standards of values that serve as guidelines or references for managers and all employees in making decisions and operating an ethical business. The ethical and business paradigms are different worlds, it is time to change them to an ethical paradigm related to business or synergize ethics with profit. Good business is not just a profitable business. Good business is also business that is ethically and morally good, especially entering global business prospects.

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