Implementation of Corporate Social Responsibility (CSR) of Cement Factory: Partnership Program, Environmental Guidance, and National Company-Care

Abstract

Corporate Social Responsibility (CSR) of a company is aimed to improve social welfare around the company, then to get good relationship among people in the society as well as between society and the company itself for the sustainability. A research about implementation of Corporate Social Responsibility (CSR) program of PT. Semen Padang, a cement factory, was aimed to identify programs and collaborative model conducted by PT. Semen Padang in implementing the CSR program. This research was conducted in Batu Gadang Lubuk Kilangan (which is categorized as ring I for CSR receiver) located next to limestone hill, a source of raw material for cement Padang. Data were collected by interviewing CSR Bureau of PT Semen Padang, local government (“Kelurahan”) staffs, local organization (“KAN”) staffs, people in Batu Gadang receiving and non-receiving CSR using survey method. Data were analyzed using Descriptive Analyses method. Based on the data collected, it could be concluded that PT Semen Padang totally had allocated fund for the CSR more than the amount (>2%) it had to set aside. The CSR program was implemented through 3 forms, those were Partnership Program (PP), Environmental Guidance (EG) and National Company-Care (NCC), as well as other program which was not included in PP and EG (non-PPEG). Among the programs implemented, partnership program gave better result. If PT Semen Padang fully engaged local organization such as “KAN” as a co-worker, implementation of the CSR program can be more effective and reliable.