Abstract

This article is dedicated to the problems of implementation of competence approach in the Bachelor’s Degree Program in Tourism in the course of studying an academic discipline “Human Being and Their Needs”. The response of tourism industry to the challenges of modernity became the introduction of universal standards in the area of higher education aimed at formation of competences among the future specialist in tourism sphere that would allow tourism agencies to successfully compete on the market of travel services. The article illustrated the creation of academic content of the discipline that corresponds to the modern educational standards. The following conclusions were made: 1) educational strategy is defining for the formation of student’s competence within the framework of the course “Human Being and Their Needs”; 2) a student acquires a unique set of skills related to identification of the needs of “collective subject” as an agent of culture who consumes travel product; 3) globally, the sphere of tourism currently experiences shortage of human resources possessing the knowledge and competences in the area of anthropology of tourism that allows studying the dynamics and structure of modern tourism, which became one of the leading anthropological practices of a person of postindustrial society.

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