Implementation of Chatbot and Auto Promote in Improving Customer Experience on E-Commerce Sites

Abstract

This research aims to investigate the impact of implementing chatbots and auto promote features on customer experience on e-commerce sites. With the rapid growth of the e-commerce industry, intense competition is pushing companies to look for ways to increase customer interaction and satisfaction. The research methodology involves transactional data from e-commerce platforms during the implementation period of chatbots and auto promote features. Additionally, surveys and interviews with customers were also conducted to gather insights into their perceptions and level of satisfaction with the user experience. The research results show a significant increase in the level of responsiveness and accuracy of chatbot responses to customer questions. Apart from that, the implementation of the auto promote feature has succeeded in increasing the visibility of certain products and increasing sales conversions. Thus, the results of this study provide valuable insights into the effectiveness of chatbot users and auto-promote features in improving customer experience on e-commerce sites. The practical implications of these findings can help both stakeholders, e-commerce companies can develop more effective digital marketing strategies and strengthen relationships with customers and for consumers it can be a pleasant shopping experience because of fast responses and solutions. Keywords: Chatbots, auto-promote features, customer experience, e-commerce sites.