Implementation of Business Excellence Models-the Path for Improving the Level of Quality and Safety of Agricultural Touristic Product

Abstract

Consumers expect a high level of quality standards in the preparation of food, so the level of consumer protection must be constantly kept under supervision. However, quite often consumers are exposed to various risks of food poisoning that can lead to death. It is questionable how legislation can really meet the expectations of the consumer health protection, especially if we correlate it for example with modern diseases, such as BSE and E. Colli or producing GM food. A growing number of food poisoning also leads to the need to improve hygiene requirements. Consumers who were not satisfied with the level of security because of poor health and safety conditions in the next purchase change the destination. The aim of the paper is to explore the influence of business excellence models implementation on agricultural households business practice. For the purpose of this paper we have carried out primary research interviewing the owners of agricultural households in the area of Konavle, Dubrovnik-Neretva County. According to the results of the research it is visible that there is a positive influence of business excellence models implementation on agricultural households in Konavle, Dubrovnik-Neretva County, Croatia.