Abstract
Applying a management model to coastal areas is always a challenge because of the multiple scenarios from which they can be addressed. The coastal zone represents a dynamic area, which can be analyzed using physical processes. However, it can also be analyzed from the perspective of land–sea interaction or the socio-economic activities that take place in the area. Last but not least, the coastal area holds great significance for biodiversity, as well as for the communities that live there, their traditions and customs, and their cultural heritage, especially in the context of climate change and sea-level rise. In this context, the present paper aims to analyze the social and economic aspects of environmental protection issues and how these factors, identified by a series of indicators, can coexist together. The target area is Kinvara Bay, which is located south of the Atlantic’s Galway Bay, in the western part of Ireland.
Highlights
The phenomenon of globalization involves interaction between communities in different locations, which causes physical boundaries separating states to diminish in importance when it comes to daily activities
For the analysis of Kinvara Bay, we considered three of the six factors of PESTEL, forgoing the political, technological, and legal factors
The application of the PESTEL analysis aims to determine the interactions between the environmental activities and the social and economic activities, as in our case, and the technological, political, and legislative activities that are exercised over a coastal area
Summary
The phenomenon of globalization involves interaction between communities in different locations, which causes physical boundaries separating states to diminish in importance when it comes to daily activities. Coastal areas are spaces in which activities are carried out at a much more dynamic pace, since competition between communities is much stronger. The environmental protection component became highly valued, representing a secondary objective in the management of most companies. Today, concepts such as transparency and responsibility, environmental health, and environmental protection are starting points in most analyses of macroeconomic and social strategies. Concepts such as transparency and responsibility, environmental health, and environmental protection are starting points in most analyses of macroeconomic and social strategies In this sense, this stage of strategic analysis becomes the first basic step of strategic management when considering both a company and a community [1]
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