Abstract

Many developed countries with a majority of non-Muslim population have advanced to introduce the country as a country supporting halal products, which are good from food products, medicines, cosmetics and tourism products. Businesses in Indonesia must learn from the majority of non-Muslim countries such as Thailand, South Korea, Mexico, Japan and Spain. Demographically the Muslim population in the country is relatively minimal, but the awareness of businesses towards the needs of the global industry is very high. Lately, halal products are considered as a very potential market. The existence of Law Number 33 of 2014 concerning Halal Product Guarantee and regulated in Government Regulation Number 31 of 2019 concerning certification of halal products, is a breath of fresh air for the acceleration of halal products in Indonesia to be able to compete on the world stage. Indonesia has natural diversity that can be promoted for halal and cultural tourism with a variety of foods and tastes manifested in a variety of typical snacks products that number in the thousands. Referring to BPS data, the food and beverage industry is one of the reliable manufacturing sectors. The important role of this strategic sector can be seen from its consistent and significant contribution to Gross Domestic Product (GDP) over the past five years. This number is predicted to increase along with the awareness of business actors to register their halal legalization. This study aims to see the Indonesian people have legal awareness to use halal products to support the halal industry in Indonesia and see the awareness of businesses in Indonesia that halal products in the industrial era 4.0 is now a must. With the PP No. 31 of 2019 apparently not all business operators in Indonesia have registered their products to have halal label certification.

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