Implementation design thinking in Wayang Golek Girilaya Gallery to increase business opportunity

Abstract

This research raises the topic of implementing design thinking in Girilaya Wayang Golek Gallery to increase business opportunities. In facing the current development of Small and Medium Enterprises (SMEs), the creative industry, especially wayang golek, must also innovate its products. So the craftsmen of wayang golek set up a gallery of wayang golek girilaya that sells and accepts orders for various forms and products of wayang golek. That is where the sustainability of wayang golek begins to decline. The girilaya wayang golek gallery has a variety of interesting products that can be developed with product innovation through approach design thinking, including describing new products that can increase business opportunities. The purpose of this study is to determine the implementation of the design thinking approach to business opportunities in the wayang golek girilaya gallery with qualitative methods and describe in-depth phenomena, and to determine the implementation of the design thinking approach to business opportunities in the wayang golek girilaya gallery with qualitative methods. This study discusses some theory including products, innovation, product innovation, approaches design thinking, and business opportunities. The data collection technique used in this study was interviews with three competent observers, and concerned sources for the development of wayang golek in West Java, as well as observation and documentation. The results of this study will be suggestions and recommendations for Girilaya Wayang Golek Gallery, Jelekong Village, Bandung District.