Implementation and Unification of the ERP System in a Global Company as a Strategic Decision for Sustainable Entrepreneurship

Michal Pohludka,Beata Ślusarczyk,Hana Stverkova

doi:10.3390/su10082916

Abstract

This article considered factors connected with the implementation and unification of an ERP (Enterprise Resource Planning) system, and their influence on the sustainable development of global companies. It showed a cognitive model on such impact and gave an example in the form of a case study of a global company listed on the NASDAQ Stock Exchange. The basic strategic objectives of each organization include long-term growth and sustainability. In a growing competitive environment, it is essential to manage the company effectively. This can be achieved provided that the company’s organizational structure and operations are properly set from the point of view of the ERP system. The research results were aimed at creating the generalized process of the ERP system’s gradual implementation, to make the development of an organization progressive. The paper was focused on describing the implementation and unification of the Enterprise Resource Planning System, in a global company listed on the NASDAQ Stock Exchange. The aim of the paper was to monitor and evaluate, the links between Enterprise Resource Planning and Customer Relationship Management. This process is time consuming and costly. To achieve the aim, the case study was carried out in the form of an expert survey aimed at assessing the impact of the unification and implementation of the ERP system in a global company. The study included methods of systemic analysis, methods of sociological expert survey, a method of qualitative peer review, and a method for a cognitive model. It leads not only to effective management of global companies but enables the monitoring and comparison of Key Performance Indicators and the Net Promoter Score in each country, using the same parameters. The implementation of a unified Enterprise Resource Planning system leads to a significant cost reduction and has a positive impact on the financial indicators reported on the stock exchange. This study highlighted the importance of the implementation of an effective ERP system, to make the development of organizations sustainable.

Highlights

In recent years, the Fourth Industrial Revolution, called Industry 4.0, has been manifesting its effects on the economy and corporate governance
The aim of this article was to provide a methodical approach, and a realistic example of introducing a unified Enterprise Resource Planning system (ERP) system within a global company listed on the NASDAQ Stock Exchange
We reviewed entrepreneurship and ERP systems literature to identify the current state of ERP systems implementation and unification

Summary

Introduction

The Fourth Industrial Revolution, called Industry 4.0, has been manifesting its effects on the economy and corporate governance. The research carried out by Žižka et al [2] showed such a phenomenon, where the concentration of industry was associated with research and development activities Organizations invested their resources to further product development, professional marketing communications, and acquisition activities [3,4]. Research by Orlova et al [5] confirmed that the specifics of the external business environment, are related to sustainable development These are a significant element of growth for the big players, but they are gaining an ever more significant market share. The number of acquisitions increased considerably, leading to an even more limited number of players in the global markets This fact prompts the need for much more efficient company management, as well as management, of all internal and external activities. It is difficult to foretell evolutions in competitiveness because of the great uncertainty [6,7]

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