Implementation Analysis of Corporate Social Responsibility (CSR) in Central Java in the Context of Natural Disaster Risk Areas

Abstract

The practice of Corporate Social Responsibility in Indonesia related to natural disaster has not been touched by the company, even though Indonesia is a country with big catastrophic category. This research tries to know the CSR commitment of Company in handling natural disaster. The research uses theory of CSR Implementation Model Pinkston and Carroll (1996) with research resource are head of companies of PT. Bank BNI, PT. Telkom, Regional Division of Central Java / DIY, PT. Pertamina, MOR Semarang and Sultan Agung Islamic Hospital Semarang. CSR implemented by BUMN is more on effort to perform social generosity in the form of providing basic needs for people affected by disaster, while Sultan Agung Islamic Hospital implements activities in the form of mass free medical for residents affected by tidal flood and annual flood around the hospital. Motives of BUMN such as PT. Pertamina, PT. Bank BNI and PT. Telkom, implement CSR activities are to obey the government's recommendation and obey legal aspects. CSR activities have not yet reached the conditions to empower affected communities to be self-sufficient in facing disaster situations.