Abstract
Presidential Election in 2014 has given us a clear picture of political culture growing in contempary Indonesian political condition. Many believe that the excessive competition between the two presidential candidates (Joko Widodo and Prabowo Soebianto) were caused by the low politics practised by political parties. Many negative political actions were done to win the competition. Political parties were negatively perceived. Negative image of the political parties was not proportionally considered important by those parties. They were not aware of the importance of implementing appropriate political public relations to construct their image. Positive image of the political parties certainly in the long run will create politial benefits. This article tries to give a snapshot of the matter.
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