IMPLEMENTASI PEMBELAJARAN PRAKARYA DAN KEWIRAUSAHAAN SISWA KELAS XII PEMASARAN DI SMK NEGERI 3 PONTIANAK

Abstract

This research was conducted at SMK Negeri 3 Pontianak with the aim of knowing the implementation of learning crafts and entrepreneurship in class XII Marketing students. The approach used in this research is a qualitative research with the type of survey research. Sources of data in this study were interviews with crafts and entrepreneurship teachers and students of class XII Marketing as well as documents relevant to researchers such as student online sales data. The results showed that learning crafts and entrepreneurship can be implemented by students of class XII Marketing. Because the learning carried out by the teacher is to provide an explanation of the material then only given practical assignments that are done from home. There are two materials provided, namely the practice of online business promotion materials, where students determine their target market, social media used for promotion and other forms of promotion. Second, the practice of online product marketing materials where students determine the type of product and marketing strategy.