Abstract
THE IMPLEMENTATION OF IPTEK (SCIENCE AND TECHNOLOGY) OF PRODUCT STANDARDIZATION, MARKETING, AND DISTRIBUTION OF KARAWO FABRIC EMBROIDERY CRAFTS AT GROUP OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF GORONTALO DISTRICT. Community service through a development program of Karawo embroidery as the regional competitive product was conducted in Religious Tourism Village of Bongo in Gorontalo District. The program was focused on a gradual and measurable concrete effort in improving Community Economic Empowerment. Specific targets that should be achieved through the program were product standardization, marketing, and distribution. In implementing the program, it is necessary to have a method which is able to achieve the targeted results. Thus, the applied approach method was unique and different which encompassed: 1) determination of the solved problem priority scale, 2) doing reconstruction and improvement gradually, 3) improvement based on local community character approach, 4) implementation of science and technology. Based on the study of the implementation of science and technology, the result showed that: 1) the implementation of science and technology of Karawo product standardization could give a limit of product quality based on market need, price, and product users. 2) The implementation of science and technology of marketing through the use of social media could improve market demand for the varied product of Karawo in local and national level. 3) The implementation of science and technology of distribution of varied product to consumers performed through online media and transportation could distribute varied product to the consumers. Overall, it was concluded that the implementation of science and technology by university/ college had given real contribution to the effort of improvement of empowerment and welfare of the community.
Highlights
THE IMPLEMENTATION OF IPTEK (SCIENCE AND TECHNOLOGY) OF PRODUCT STANDARDIZATION, MARKETING, AND DISTRIBUTION OF KARAWO FABRIC EMBROIDERY CRAFTS AT GROUP OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF GORONTALO DISTRICT
Community service through a development program of Karawo embroidery as the regional competitive product was conducted in Religious Tourism Village of Bongo in Gorontalo District
Specific targets that should be achieved through the program were product standardization, marketing, and distribution
Summary
JURNAL PENGABDIAN PADA MASYARAKAT is published by LP3M of Universitas Mathla’ul Anwar Banten. Industri kerajinan tangan sulaman kain Karawo merupakan salah satu produk original hasil karya masyarakat Gorontalo, yang selama ini menjadi khas dan populer berasal dari Gorontalo. Dalam upaya mempertahankan keberadaan produk asli Karawo dan pengembangan produk kerajinan khas Gorontalo dimaksud, dibutuhkan peran dari berbagai pihak, baik pemerintah, swasta, perguruan tinggi atau lembaga terkait lainnya. Adapun masalah prioritas yang menjadi fokus pada kegiatan ini meliputi: 1) penerapan Iptek standarisasi ragam produksi sulaman kain Karawo oleh kelompok usaha masyarakat, 2) penerapan Iptek pemasaran ragam produk Karawo di khalayak lokal dan nasional serta internasional, 3) penerapan Iptek distribusi ragam produk Karawo ke tangan konsumen. Oleh karena itu solusi konkrit yang ditargetkan adalah melakukan inovasi untuk pengembangan produk dalam bentuk sebagai berikut: 1) kombinasi antara Karawo dengan batik, 2) penggunaan sulaman Karawo pada kain sutera, 3) penggunaan motif baru sesuai permintaan pasar, 4) penggunaan sulaman Karawo pada corak baru, 5) berbagai desain baru untuk meraih minat konsumen menggunakan kain rawang moderen. Oleh karena itu solusi konkrit yang ditargetkan adalah melakukan inovasi untuk pengembangan produk dalam bentuk sebagai berikut: 1) kombinasi antara Karawo dengan batik, 2) penggunaan sulaman Karawo pada kain sutera, 3) penggunaan motif baru sesuai permintaan pasar, 4) penggunaan sulaman Karawo pada corak baru, 5) berbagai desain baru untuk meraih minat konsumen menggunakan kain rawang moderen. 6) menghasilkan produk Karawo untuk anak-anak, remaja, dewasa, Karawo adat, santai dan Karawo resmi, 7) membuat Karawo motif walimah, motif ikan, motif pohon kelapa dan motif masjid sebagai produk Karawo unggulan dengan ciri khas yang unik yang hanya didapatkan di desa wisata religius Bongo
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