Implementasi Data Mining Pada Penjualan Pakaian dengan Algoritma FP-Growth

Abstract

The amount of competition in the business world, especially in the sales industry, required developers to find a strategy that could increase sales and marketing of products sold, one of which was using clothing sales data with data mining. Data Mining was an iterative and interactive process to find new patterns or models that can be generalized for the future, valuable, and understandable in a massive database. HAS Stores in the arrangement of goods layout still place goods according to groups and types of goods, so that it has an impact on service and item search when consumers want to buy more than one item and are located far apart. Therefore, this study aims to apply the FP-Growth Algorithm to find out the most sold clothing sales at HAS Stores in Batam city. This study uses the Association Rule method by utilizing the FP-Growth Algorithm. This study aimed to apply the FP-Growth Algorithm to determine the most sold clothing sales at HAS Stores in Batam city. Through the mining process with the FP-Growth (Frequent Pattern Growth) algorithm, the types of clothes sold will be obtained, and how much inventory the store needs to provide the clothing stock. The results showed that the most sold clothing products were Gamis and Jilbab through the calculation of support 53,33% and confidence 100%. Regarding these results, marketing strategies can be focused on the product and set a layout that customers can easily see.