IMPLEMENTASI ALGORITMA NAÏVE BAYES CLASSIFIER DAN SUPPORT VECTOR MACHINE PADA KLASIFIKASI SENTIMEN REVIEW LAYANAN TELEMEDICINE HALODOC

Abstract

Halodoc is a telemedicine-based healthcare application that connects patients with health practitioners such as doctors, pharmacies, and laboratories. There are some comments from halodoc users, both positive and negative comments. This indicates the public's concern for the Halodoc application so it is necessary to analyze the sentiment or comments that appear on the Halodoc application service, especially during the COVID-19 pandemic in order for Halodoc application services to be better. The Naïve Bayes Classifier (NBC) and Support Vector Machine (SVM) algorithms are used to analyze the public sentiment of Halodoc's telemedicine service application users. The negative category sentiment classification result was 12.33%, while the positive category sentiment was 87.67% from 5,687 reviews which means that the positive review sentiment is more than the negative review sentiment. The accuracy performance of the Naive Bayes Classifier Algorithm resulted in an accuracy rate of 87.77% with an AUC value of 57.11% and a G-Mean of 40.08%, while svm algorithm with KERNEL RBF had an accuracy value of 86.1% with an AUC value of 60.149% and a G-Mean value of 49.311%. Based on the accuracy value of the model can be known SVM Kernel RBF model better than NBC on classifying the review of user sentiment of halodoc telemedicine service