Implementación estrategias didácticas apoyadas en el uso de las TIC para la modificación de los patrones de aprendizaje de los estudiantes de la asignatura fundamentos de mercadeo

Abstract

The present classroom project aimed to determine didactic strategies for modifying the learning patterns of the students of the marketing fundamentals subject; proposing the application of project-based learning as a didactic and evaluative strategy; which is an innovative methodology that allows satisfying the needs of the different actors in the process; students, teaching-learning purposes, teachers and educational institutions. It is proposed to change the educational approach towards the teaching-learning process, based on the student and the way he learns, starting from the knowledge of his learning patterns and incorporating current elements such as information and communication technologies as elements fundamental for the achievement of the training objectives.