Abstract
The author writes about Rede Globo television's initiative to try to revive the major Brazilian Popular Music Festivals, common in the 1960's and 1970's, by promoting, in September 2000, its Brazilian Music Festival. According to the organizers, the objective was to map interests and tendencies in order to bring new airs to the impasse created by the market model saturation created by the phonographic industry. The article criticizes the results that were reached and stresses the need there is to invest in new artistic and musical teaching and to establish the limits between market demands. It also considers diffusion mean manipulation and what is hoped for the future of musical and cultural expression, so important for the country.
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