Abstract
AbstractImpartiality has been a core principle of public service broadcasting (PSB) in the UK for 100 years. However, it is under growing pressure as audiences increasingly rely on more opinion led content on television and especially online. The hostility towards PSB has been fuelled by politicians and commercial media undermining the value of regulation in the twenty‐first century. The UK regulator, Ofcom, has offered a flexible approach to oversight which the authors argue may have contributed to further confusion over what impartiality is, and its value in a competitive media environment. Greater independence, accountability and transparency—for both broadcasters and regulator—are suggested to be vital to maintaining the value of impartiality in PSB.
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