Abstract
ABSTRACTThis paper aims to provide a unique perspective of a synthesis analysis of the development of new services. Using a conceptual framework and empirical analysis, we hypothesize that social capital may influence service innovation through knowledge acquisition and creativity. We also argue that shared values strengthen the relationship between knowledge acquisition and creativity and further enhance service innovation when creativity is increased. The integrated mediation-moderation model is tested using data from 554 hotel employees from developing regions in Taiwan and Mainland China. The results provide support for the proposed hypotheses and the integrated model. Theoretical and managerial implications are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
