Impacts of Presenting Extra Information in Short Videos via Text and Voice on User Experience

Abstract

Short video is an increasingly prevalent medium in online shopping environments to present products. To cope with the great demand for short videos rising from the enormous number and the rapid update of online products, computer-supported video production is becoming a trend. The optimization of short videos considering user experience is essential. Currently, using text and voice to integrate extra information into short videos is a potential and promising approach for optimizing computer-supported video production, while the effects of these elements on user experience remain unclear. In this study, we conducted a questionnaire-based experiment including 580 participants to explore the impacts of presenting extra information in short videos via text and voice on multi-dimensional user experience. Results indicated that these two elements positively impacted user experience from different dimensions. Gender differences were also found in this study. Based on experimental results, we provided suggestions to support the use of text and voice elements in short video production considering user experience.