Abstract
Until now, the ongoing German Energy Transition primarily takes place on the system’s supply-side, while the demand-side remains rather unaffected. This article discusses how consumer behavior can be influenced by flexible electricity prices to align demand with generation. Therefore, a combination of two different approaches is used, (I) The Cellular Approach and (II) Agent-Based Modelling. In a simulated regional energy market area covering a whole distribution grid, all types of consumers are allowed to trade electricity peer to-peer regarding each consumer's preferences. The results show that energy purchases can be stimulated individually by flexible pricing and met preferences. Moreover, benefits occur for the whole region and potentials arise to smooth the exchange balance to the superordinate grid level.
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