Impacts of perceived risks on tourists' revisit intentions

Abstract

The tourism industry is easily influenced by external events such as global political disputes, diplomatic relations, natural disasters, outbreaks of disease, and economic crisis. This vulnerability negatively affects the economies of underdeveloped countries whose main incomes come from tourism. The purposes of this study were to determine the risk level perceived by the tourists visiting Alanya County, Antalya, during their stay and to determine how their revisit intention is being affected. This study examined the views of 559 tourists visiting Alanya during July 2010 to August 2010. Correlation and regression analyses were applied to evaluate perceived risk levels about Alanya and the effect on revisit intention. As a result of the study, several important risk dimensions were determined and it was shown that some of them were affecting their revisit intention.