Impacts of mobile payment‐related attributes on consumers' repurchase intention

Abstract

AbstractAlthough website functionality and usability have gained much attention of previous research, along with the recent development of mobile payment, payment behavior of travelers has been gradually changed. Nevertheless, limited studies have investigated the impact of mobile payment‐related functionality and usability on consumers' hotel repurchase intention. Hence, this study developed a new research framework based on the website evaluation conceptual model and the theory of planned behavior (TPB). Results show that mobile payment‐related usability on customer satisfaction is transmitted by mobile payment‐related attitude, subjective norms and perceived behavioral control. The findings can assist tourism practitioners in facilitating hotel reservation processes.