Abstract
The Region of Waterloo, Ontario, is a rapidly-growing metropolitan area approximately 100 km west of Toronto. In 2005, the Region’s transit operator, Grand River Transit, introduced an express bus service, known as iXpress, along the central north-south corridor of the Region. This paper explores the impact of the iXpress service on transit user costs and passenger attraction. We employ a methodology to quantify the generalized cost (including waiting time, in-vehicle and transfer times) of transit trips between key destinations in the Region before and after the implementation of iXpress. We also develop a methodology to identify those customers who benefit from the reduced cost of the iXpress. Finally, we present the change in ridership (boardings) in the corridor pre- and post-implementation. From these demand and cost data, we compute transit elasticity of demand with respect to generalized cost.
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