Impacts of environmental regulation perceptions on farmers’ intentions to adopt multiple smart hog breeding technologies: Evidence from rural Hubei, China

Abstract

Smart hog breeding technologies have been viewed as practical solutions for environmental pollution, pork production inefficiency and food insecurity in rural areas. With difficulty in promoting these technologies, little is known about the role environmental regulation plays. Using 703 household survey data from rural Hubei, China, this paper identifies the impacts of different environmental regulation perceptions (i.e., supervisory, incentive and guiding regulation perceptions) on hog breeding farmers' intentions to adopt smart hog breeding technologies and on the intensity of their adoption intentions. Both multivariate probit model and ordered probit model are employed. Results show that smart hog breeding technologies are strong complementary. Farmers' environmental regulation perceptions greatly promote their intentions to adopt smart hog breeding technologies and their adoption intention intensity. Only the intensity of healthy farmers' adoption intentions is promoted by supervisory regulation perception. Compared to those without village cadres in family, the intensity of village-cadre group's adoption intentions is strengthened more by supervisory and guiding regulation perceptions. The greater incentive regulation perception is, the stronger the intensity of large-scale farmers' adoption intentions would be. The impacts of different environmental regulation perceptions on the intensity of adoption intentions are all partially mediated by value perception of smart agriculture. These findings suggest promoting smart hog breeding technologies jointly and underscore the importance of local environmental regulations in accelerating the diffusion of smart hog breeding technologies.