Impacts of Building Energy Consumption Information on Energy-Saving Intention of College Students

Abstract

As college students bear little energy cost of public buildings on campus, information intervention is more feasible than economic intervention to augment the energy-saving intention of college students. College students are sensitive to environmental information; thus, building energy consumption information, which reflects the energy consumption levels of the environment where students live, may be effective to promote the energy-saving intention of college students. However, the changeable cognitive structure of college students makes it difficult to predict the cognitive results of building energy consumption information. Based on social cognitive theory and theory of planned behavior, this paper reveals the impacts of building energy consumption information on energy-saving intentions of college students from the perspective of perceived value and personal norms. The conclusions are: (1) The impacts are positive and indirect; (2) the impacts are realized through the path “perceived benefit—perceived value—intention” and “perceived benefit & risk—personal norm—intention”; (3) the perceived value and personal norm independently affect energy-saving intention; and (4) the effect of perceived benefits is the most obvious. Based on the above results, we put forward a series of policy suggestions, with the aim to enhance the positive effect of building energy consumption information on college students.