Abstract
The purpose of this study was to explore if body image among female adolescents is affected by the images that the mass media presents. The interest was to identify any differences in media impact related to age, socioeconomic status (SES), grade, school type (female/coeducational) and school regime (religious/non-religious). The IMAMIF questionnaire (Larrain Camus, Orellana, & Arrieta, 2009) was applied to a convenience sample of 923 7th, 9th, and 11th grade teenage female highschool students from 12 schools in Santiago, Chile. The Kruskal-Wallis test was used to establish possible differences in the total score and in the Body Objectification, Pathological Diet and Body Dissatisfaction dimensions. Post hoc tests were used to explore the direction of these differences. Teenagers from the lowest SES obtained higher scores on the Body Objectification dimension and 7th grade girls displayed lower scores compared to 9th and 11th grade ones. Finally, girls from single-sex religiously-oriented schools scored lower than those from coeducational religiously-oriented schools and from both single-sex and coeducational non-religious schools.
Highlights
El objetivo del estudio fue explorar si la imagen corporal de adolescentes mujeres se ve afectada por las imágenes presentadas por los medios de comunicación
The purpose of this study was to explore if body image among female adolescents is affected by the images that the mass media presents
The interest was to identify any differences in media impact related to age, socioeconomic status (SES), grade, school type and school regime
Summary
En 1920 Schilder definió la imagen corporal como un constructo perceptual que refleja las actitudes e interacciones con otros (Grogan, 2008). Orbach (2006) enfatizó la tendencia de los medios y la moda a presentar cuerpos delgados y eróticos/sensuales, asociados a productos que conducen a un ideal femenino irreal. Turner (2003) acuñó el término sociedad somática por la importancia que actualmente se le atribuye al cuerpo. Alude a percepciones y actitudes en relación al propio cuerpo e incorpora pensamientos, creencias, sentimientos y comportamientos; se forma tempranamente, es subjetiva (Grogan, 2008) y se vincula a la autoestima, estabilidad emocional y percepción e interacción con el medio sociocultural (Wykes & Gunter, 2005). Grabe et al (2008) indican que la disconformidad corporal entre mujeres jóvenes en Estados Unidos alcanza un 50% con consecuencias a nivel de dietas y salud mental vinculados a trastornos alimentarios (Moreno & Ortiz, 2009; Schwartz & Brownell, 2004; Stice & Whitenton, 2002), disfunciones sexuales, depresión, baja autoestima y ansiedad corporal (Cruzat et al, 2010; Frederickson & Roberts, 1997; Myers & Crowther, 2007, 2008; Stice & Whitenton, 2002; Tiggemann & Slater, 2004). El informe de la APA (2007) enfatiza que el marketing agresivo que presenta a las adolescentes como objeto sexual incide en generar disconformidad corporal y estrategias de dieta patológica y sugiere que la investigación profundice en estos aspectos
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