IMPACT - Traffic safety campaigns for young people

Abstract

IMPACT is a European project that aims to promote road safety and explore synergies between all stakeholders in the participating countries (Bulgaria, Romania, Hungary, Belgium, Argentina and China). This will be achieved by project activities focused on relevant issues such as informal education and training. The goal is to help young people play an active part in society by making their main mobility modes (walking, cycling and/or motorcycle use) both safer and an integral part of their lives as responsible road users. The Open Youth Institute for Research, Education and Development (iRED) trained youth workers and animators in the participating countries to plan and implement their own campaign. In order to ensure the efficiency of these planned activities, FACTUM OG is serving as the project evaluator. The main evaluation tools used were questionnaires targeted at different actors (partners, youth workers, young people participating in the actions, stakeholders). The questionnaires were distributed at different stages of the project (evaluation phases). The results of the evaluation served as an information source for the obtained achievements as well as for revealing what aspects of the project campaigns, communication tools and dissemination strategies need to be improved.