Impact on the Individual Consciousness of in the Context of Ethnocultural Identity

Abstract

The consciousness of individuals and the masses becomes the object of influence on the part of both political elites and political technologists In this context, the topic of the group, including ethnocultural, self-identifcation of the individual, becomes relevant This question was considered in the works “Psychology of Peoples and Masses” by Gustave Lebon and “Escape from Freedom” by Erich Fromm One of the latest trends in the impact on the consciousness of individuals and the masses is the “consentient war”, that is, the war for consciousness Group consciousness leads to the deindividualisation of individuals However, its value can be ambiguous On the one hand, the individual feels the integrity of his personality On the other hand, as he is in a cultural society, however, he often has to be guided by ethnic values even if they do not correspond to his semantic attitudes This issue was considered in the works “The Psychology of Nations and Masses” by Gustav Le Bon and “Escape from Freedom” by Erich Fromm The United States today seeks to merge cultural patterns through globalisation The fnal step towards achieving this goal is control over the Heartland, the Russian Federation’s centre One of the newest trends in the impact on the consciousness of individuals and the masses is becoming “consciential war”, that is, a war for consciousness Group consciousness leads to the deindividualisation of individuals.