Abstract
Repurposing of traditional media content has been a major component of new media products in the portfolio of Norwegian publishers, but they have not developed bundling strategies for cross-platform distribution of the traditional product. This article explores, through an e-survey of newspaper executives and in-dept interviews with key decision makers, the strategic rationale for media product developments and the impact of media policy, especially different VAT rates, on traditional and new media products and services.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
