Abstract
The aim of the study is to assess the impact of political talk shows on television on the political efficacy of the viewers. Mediation analysis was conducted to investigate if trust on political information gained from TV talk shows' affects political efficacy of the viewers. Moreover, how much political perception about political issues, government and politicians influence individuals' political efficacy. The data from 400 university students of Lahore between the ages of 18 to 35 was collected purposively ensuring that the participant is regular viewer of political TV talk shows. The results revealed that watching TV talk shows significantly influence political efficacy. Trust on TV talk shows and political perception about political issues significant impact on political efficacy of the viewers. However, the two variables partially mediate the influence of TV talk shows on political efficacy.
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