Impact of total quality management practices on competitive advantage in Jordan's private higher education institutions

Abstract

This study aims to determine whether both soft and hard total quality management (TQM) practices influence the creation of competitive advantage in private higher education institutions in Jordan. Primary data were collected through a questionnaire from a sample of 108 academics working in these institutions, using convenience sampling. Descriptive statistics, such as mean and standard deviation, were used to describe the sample. The study employed multiple linear regression analysis, which revealed that both soft and hard TQM practices have a significant positive impact on creating a competitive advantage. The study recommends further research on the role of soft and hard TQM practices, particularly in the business environments of developing countries in the Middle East, with a focus on the manufacturing industries.