Abstract
This study investigates the impact of the threat level (death-related or body harm related) and gain and loss framed messages in a public service announcement (PSA) threat appeal, as well as the impact of the valence of the media context in which the PSA is embedded in a sample of 266 young Belgian adults. The PSA threat level and the combination of negative message framing, negative context priming and high-threat messages have a significant effect on evoked fear. Evoked fear plays the strongest role in the development of message credibility, more than cognitive factors such as perceived threat and coping efficacy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
