Impact of the Tourism Development on the Quality of Life of the People: A Case in Jaffna Municipal Area

Abstract

Purpose: The impact of tourism development on the quality of life (Veenhoven. R., 2007) of the people in the Jaffna municipal area is studied.Design/Methodology/Approach: Closed-ended questionnaire/ Likert scale- for measuring the impact of the Tourism development as above. A questionnaire was distributed in the Jaffna municipal area. Descriptive and inferential statistical analyses were performed in this study. Findings: Descriptive analysis showed that there is a positive relationship between tourism development and quality of life. Correlation analysis ascertained it. Correlation analysis established that a significant positive correlation is present between the two, which was very strong. The correlation of tourism development was significant with the three sub-variables, namely, households’ income, entrepreneurial & employment opportunities, and culture. Regression analysis confirmed that tourism development had a significantly positive relationship and predicted the model satisfactorily to explain the impact of tourism development on the quality of life of people of the Jaffna municipal area.Practical implication:There is a great potential to enhance the quality of life through tourism development.Originality/ value: Improving the Quality of Life of the people through Tourism Development is explored. The specific findings are valuable in policy-making and planning tourism development projects.