Impact of the pandemic on the world's best brands

Abstract

The pandemic has negatively impacted thousands of businesses, but many global brand companies have adapted to the situation and have made great strides by changing their strategies. Global brand companies were able to increase their market capitalization from 12% to 565% during the pandemic and isolation. The article analyzes the market capitalization of companies included in the "100 best in the world" rating, the size of large companies in the region and its changes, changes in the market capital of countries such as Japan, UK, Germany, Canada, USA, France, China. In the course of the analysis, the author reviewed the reports of the “500 best companies in the world”, “100 best companies in the world”, materials of the World Economic Forum “World Competitiveness Index”. When analyzing the market capitalization of the best companies in the world, general logical methods were used to collect information and effectively search, group, process and summarize the necessary material, compare materials of international organizations and ratings, as well as the work of research scientists. According to the comparative method, the analysis was carried out on the example of the best US companies: Apple Inc., Microsoft Corp, Amazon. som Inc., Chinese giants: Tencent, Alibaba GRP-ADR, Kweichow Mouta, the best in Japan: Toyota Motor, Sony Group Corp, German companies like Volkswagen AG and famous French companies like L'oreal and others