Abstract
The ITF Tennis Play and Stay campaign has been a crucial initiative to increase the number of tennis players in the world and promote tennis as easy, fun and healthy to all ages, genders, playing standard and physical abilities. The aim of this study was to find out the views on this campaign of those responsible for the participation programmes of the 35 national federations with the largest number of recreational players. These 35 experts responded to a questionnaire developed specifically for this study. The results showed that the 10-and-under competition rule change, implemented by the ITF in 2012, was well communicated to coaches and brings benefits in terms of increased participation, learning and performance improvements in beginner players. In addition, most countries reported that they have implemented the concepts of the campaign both in training and competitions, as well as in coach education programmes. Therefore, it is concluded that, in general, the opinions of the experts within national federations who are responsible for the participation directive and for implementing programmes related to the concepts of the ITF Tennis Play and Stay campaign obtained through this study are extremely positive.
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