Abstract

The implementation of strategic strawberry cultivars in Serang village agriculture has caused some farmers to switch from vegetable farming to strawberry farming, this phenomena is interesting to find out whether the transfer to strawberry cultivar plants is followed by increased production efficiency and farmer welfare. The aim of this study is to analyze the level of technical efficiency of strawberry farming and vegetable farming, and to measure the level of welfare of farmers through the “farmer exchange rate index”. The data used in this study are primary data, with the method of “in-depth interviews”. Quantitative analysis was carried out to measure the level of technical efficiency of strawberry and vegetable farming using the Data Envelopment Analysis approach. The measurement of technical efficiency of strawberry and vegetable production uses input variables which consist of “land rent, labor, fertilizer, seeds, medicines, irrigation, and agricultural equipment”, and the output variable is production. Measurements of the efficiency of strawberry distribution and vegetable farming use variable input number of distributors and shipping costs, and the output variable is the distributor’s selling price. To measure the level of welfare of farmers, the farmers’ exchange rate index is used, which is a measure of the ability of the exchange rate of products produced and sold by farmers with products consumed by farmers, both those which are household needs and agricultural production costs. The results of the Data Envelopment Analysis show that from the level of efficiency of production and distribution, strawberry farming and vegetable farming on average are already efficient. The results of measuring the level of welfare of farmers indicate that strawberry and vegetable farmers are in prosperous conditions.

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