Impact of The Artificial Intelligence in Media: A Need to Address the Problem Relating to Regulation of Ai in Media

Abstract

Over the past 20 years, technological innovations have caused tremendous disruption to the traditional media sector. A plethora of new opportunities and challenges have arisen as a result of the development and widespread use of AI technology. On the one hand, widespread use of these technologies may open up new avenues for media service expansion, disinformation suppression, and data-centric journalism advancement. Some approaches, such as algorithmic content selection and user customization, have the potential to cause social risks and should thus be implemented with caution. Finding a balance between the benefits and the downsides of these options highlights the need for additional research in the field of responsible media technology. This article's first portion provides a thorough analysis of the most pressing issues brought about by contemporary media technology, with a particular emphasis on how these issues affect society's dynamics and the media industry. We first acknowledge the need for further research, better technical methods, and a technology infrastructure that can sustain moral editorial standards and practices. Then, we go on to outline a number of areas within the media production and distribution spectrum. The argument that is made is that quick action is required to create a thorough framework for media technology research. This strategy is anticipated to integrate interdisciplinary approaches and promote robust cooperation between media companies and educational establishments.