Abstract
PurposeSustainability failures have increased the pressure for manufacturing firms to come up with innovative solutions to resolve the sustainable matters. Drawing on the resource-based theory, the purpose of this study is to examine how supply chain visibility moderates the effects of sustainable practices on sustainable performance.Design/methodology/approachThe data employed in the current work were collected from 355 small and medium manufacturing firms in Pakistan using a structured questionnaire. The structural equation modelling was applied to the collected data with AMOSS-23 and SPSS-25 packageFindingsThe results show that sustainable practices (for manufacturing, procurement and distribution) significantly influence the firm's sustainability performance, and this relationship is moderated by supply chain visibility.Originality/valueSustainable practices are necessary for small and medium enterprises to achieve sustainable performance, but the previously under-explored moderating effect of supply chain visibility generally indicates that sharing information for learning, sensing and co-ordinating activities plays an intensifying effect.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
