Abstract

The present study investigated the impact of survey administration format, survey description and gambling behaviour thresholds on obtained population prevalence rates of problem gambling. A total of 3028 adults were surveyed about their gambling behaviour, with half of these surveys administered face-to-face and half over the telephone, and half of the surveys being described as a ‘gambling survey’ and half as a ‘health and recreation’ survey. Population prevalence rates of problem gambling using the CPGI were 133% higher in ‘gambling’ vs ‘health and recreation’ surveys and 55% higher in face-to-face administration compared to telephone administration. If people with less than Can$300 in annual gambling expenditures are not asked questions about problem gambling, then the obtained problem gambling prevalence rate is 42% lower. When all of these elements are aligned they result in markedly different problem gambling prevalence rates (4.1% vs 0.8%). The mechanisms for these effects and recommended procedures for future prevalence studies are discussed.

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