Impact of Supply Chain Uncertainty and Risk on Perceived Organizational Performance in Fast Food Industry with Special Reference to Anuradhapura District

Abstract

Supply chain uncertainty and risk is a rising area in today’s business world. With the development of globalization, fast food industry has gained a higher customer demand. Due to that reason fast food industry has to face various types of supply chain uncertainties and risk than ever before. The supply chain uncertainty and risk have significant impacts on organizational performance in the fast food industry because most of the procedures are associated with the human interactions and mostly it depends on the forecasted data. Even though the supply chain uncertainty and risk have an impact on the organizational performance, as people they perceive it differently according to their perception. The workers who work in the fast food outlets may have a different perception on the impact of supply chain uncertainty and risk on their organizational performance. This is called Perceived Organizational Performance. The purpose of this paper is to present how workers who work in the fast food outlets perceive the impact of supply chain uncertainty and risk on the organizational performance in their outlets. The research study was done specifically to Anuradhapura district. The empirical data was collected from the fast food outlets’ workers within the Anuradhapura District. The main focus in here is to identify the impact that each source of supply chain uncertainty and risk have on the Perceived Organizational Performance. They are (1) Logistic uncertainty and risk, (2) Information uncertainty and risk, and (3) Customer related uncertainty and risk and (4) Environmental uncertainty and risk. These results contribute to the supply chain uncertainty and risk literature. In addition, it provides an insight into future researches relating to the fast food industry and Perceived Organizational Performance.