Impact of supply chain collaboration and knowledge sharing on organizational outcomes in pharmaceutical industry of Bangladesh

Abstract

PurposeThis study aims to investigate the proposed relationships concerning the supply chain collaboration (SCC) practices and knowledge sharing with organizational performance in the pharmaceutical industry of a developing country.Design/methodology/approachIn total, 203 executives working in various pharmaceutical companies of Bangladesh participated in the study. Factor analysis and structural equation modeling were applied to test the proposed research hypotheses.FindingsThis study reveals that both knowledge sharing and collaboration practices in the supply chain significantly influence customer satisfaction leading to business competitiveness as evidenced in the superior product quality and new product innovation in this knowledge-intensive industry. It further reveals a statistically significant correlation between SCC and knowledge sharing practices.Research limitations/implicationsThis study is performed only on the manufacturers in the pharmaceutical industry from the perspective of a developing country. Future studies could cover other entities operating in a pharmaceutical supply chain.Practical implicationsThe findings of the study have significant practical implications due to the fact that the aspect of knowledge sharing exerts influence on customer satisfaction that holds the key to competitive priorities. The managers need to address this issue seriously.Originality/valueFew studies have been performed vis-a-vis the impact of both SCC and knowledge sharing on the organizational outcomes in the pharmaceutical industry from the perspective of a developing country.