Abstract
In this study, we look at how the use of covert advertising and marketing impacts customer buying choices. Subliminal advertising is the technique of using hidden or disguised messages in advertisements that are not explicitly noticed by the viewer or receiver. This form of advertising is also known as "invisible" advertising. The goal of this study is to investigate the history and use of subliminal messaging, as well as the various methods used to apply it in ads. Following that, it examines the effect of subconscious advertising on consumer buying decisions, including the degree to which it can alter tastes for companies, product choices, and general consumer behaviour. Furthermore, social concerns and the use of covert messaging in marketing are considered in this study. The study concludes that subliminal advertising can have a significant influence on customer behaviour; however, more research is needed to fully understand the effects of this type of advertising. The sample size of the study was 181 respondents. The data analysis was performed with the help of t-test and mean.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
