Abstract
this paper attempts to focus on the relationship between stress and optimism in the media industry. Career is an important aspect of life and professional stress is becoming a part of this journey. Media professionals are no exception. The National Advertising Benevolent Society (NABS) released a study which highlights that 23% professionals in the creative and media sector are amongst the most stressed. Stress has been defined “the rate of all wear and tear caused by life.” It can be positive and negative. There are various causes of stress at work. Stress is also caused due to different external factors. Coping with stress can be complicated and confusing, Optimism conveys the driving force to propel one towards handling stress. It has its ramifications in the industry at large and towards the improvement of well-being, hope and resilience at an individual level. Optimists also appear to fare better in handling stress.
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