IMPACT OF SOCIAL MEDIA USAGE AND ACTIVE COLLABORATIVE LEARNING ON STUDENT ENGAGEMENT, SATISFACTION, AND LEARNING PERFORMANCE: GHANA AS GEOGRAPHIC AREA OF STUDY

Abstract

This research aims to explore how social media use improves higher level education in Ghana. Emphatically, it attempts to investigate the effect of social media use and active collaborative learning on student engagement, satisfaction and learning performance. A close-ended questionnaire was administered through online survey to collect data from 429 higher education students. The relationship between variables were tested using partial least square structural equation modeling (PLS-SEM). The research findings involve the significant effect of social media usage and active collaborative learning on student engagement, satisfaction, and learning performance. As per result development, student engagement positively affected satisfaction, which in turn influences learning performance. Moreover, this study concludes that effective use of social media, active collaborative and student engagement via social media enhances learning and satisfaction. The present study also offers several theoretical and practical implications for educational institutions and research directions for upcoming scholars. KEYWORDS: Social media use, active collaborative learning, student engagement, student satisfaction, student learning performance.