Impact of Social Media Platforms on Tourist’s Perception for the Selection of Food Outlets: A Case of Delhi NCR (India)

Abstract

Purpose: The aim of the study is to examine the impact of social media platforms on food tourist’s perception towards selection of food outlets. Theoretical framework: Social-media is plethora of information. When information is provided through social media, it also affects the choices and perception of the people. As customers are tend to influence through information, word of mouth, experiences, reviews and of course marketing technique which push the customer to buy the product. The marketing technique of social media promotion for tourist’s products gains a wide range of customers as pictures and videos creates a presumption of the services they will get in future. Design/methodology/ approach: The study is an exploratory study for which researcher used a sample size of 90 tourists visiting Delhi NCR, India whose prime motive for travelling to Delhi is food tourism. T-Test has been used for the purpose of analysis. Findings: It has been observed that choices of tourist’s are widely dependent on social media these days, thus, affecting the perception of the tourists towards the selection of food outlets. Research, practical, social implication: Being the relatively new topic in research academia, the research conducted would help researchers for understanding the choices based on the perception of the food tourists, to widen the food tourism market and help the local community understand how their authentic food can be an attraction for a tourist while providing them with social, cultural and economic benefits. Originality/value: The study is one of its kind which focuses on food tourism linking the relationship between the impact of social media on perception of food tourist while selecting the food outlet.