IMPACT OF SOCIAL MEDIA ON PURCHASE OF HAND SANITIZER AND MASKS IN BENGALURU, KARNATAKA, INDIA

Abstract

Hand sanitizer should be disinfected in the wake of the worldwide health crisis caused by COVID -19, according to a number of specialists. Hand sanitizer sales have gone through the roof. It is important to examine and comprehend hand sanitizers in depth when there is such a big usage of the products. The study titled as “Impact of social media on purchase of hand sanitizer and masks in Bangalore”. is undertaken to know the impact of social media on consumer purchase towards hand sanitizer and masks and to measure the changes in the perception of consumer through the content and engagement on social media. A descriptive research design is formulated to analyze feedback of respondents using structured questionnaire and the objectives are achieved with the aid of percentage analysis. In order to know the differences and association between variabl es various tests are applied such as chi-square, a nova using SPSS software. During this study it is found that majority of respondents agreed that social media have impact on buying behaviour of respondent. As per the study it is identified that most of respondents are youth who visit social media platforms and they are using social media platforms on hourly basis and daily basis. Most of respondents like to prefer masks and sanitizers specialized with good reputation which ensures good qualities with affordable price which encourage consumers to purchase hand sanitizer and masks through social media. Many respondents stated that there is an impact of advertisement on sales.